To redesign the site with an organizational structure that effectively highlights multiple client offerings in a clean and cohesive manner.
Achieving a cohesive organizational structure when a site contains multiple offerings can be a challenge. In this case, the client wanted to highlight her therapy practice, book, blog, and support group with an improved user experience in mind. Aiming for a clean, but engaging, design that would not distract from the breadth of content, we set out to redesign and reorganize Free From Toxic.
Simplify. Simplify. Simplify.
Through the development of a intuitive menu structure, we were able to improve overall user experience. With muted tones, lines, and layouts, we were able to integrate the client’s beautiful color palette without detracting from the extensive content. Inclusion of pop-ups, sign-up forms, and social media links provide palpable calls to action for potential clients, readers, and customers.