To redesign the site with an intuitive organizational structure that effectively highlights Crafted’s multiple offerings while accurately representing their brand identity.
Achieving a cohesive organizational structure when an organization has a lot going on can be a challenge. In this case, the folks at Crafted wanted to provide information about their property, their market and sellers, events, and space with an improved user experience, and clearer brand representation in mind. Aiming for a clean, but engaging, design that would not distract from the breadth of content, we set out to redesign and reorganize Crafted’s website.
Through the development of a intuitive menu structure, we were able to improve overall user experience. With muted tones, lines, and layouts, we were able to integrate the client’s beautiful color palette without detracting from the extensive content. Inclusion of pop-ups, sign-up forms, and social media links provide palpable calls to action for potential customers.